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Consumer Psychology

Insight into the human mind and behaviour

Health
Can Shopping Be Good for Your Health?

Cathrine V. Jansson-Boyd Ph.D. on May 13, 2024

Many people simply don't move enough, but trying to add in daily exercise can feel daunting. In-store shopping could be one way to up your physical activity with no added cost.

Many people simply don't move enough, but trying to add in daily exercise can feel daunting. In-store shopping could be one way to up your physical activity with no added cost.

Gender
Halloween: A Bit of Harmless Fun?

Cathrine V. Jansson-Boyd Ph.D. on October 2, 2023

Are Halloween costumes a good influence on young people? Or are they contributing to people holding on to negative female stereotypes?

Are Halloween costumes a good influence on young people? Or are they contributing to people holding on to negative female stereotypes?

Consumer Behavior
How Consumers Can Help the Planet

Cathrine V. Jansson-Boyd Ph.D. on July 11, 2023

Reusing and upcycling goods can help to reduce the environmental burden that consumers put on planet Earth. Here are some ideas on how to help people do it.

Reusing and upcycling goods can help to reduce the environmental burden that consumers put on planet Earth. Here are some ideas on how to help people do it.

Consumer Behavior
Consumers Want Brands to Be Authentic

Cathrine V. Jansson-Boyd Ph.D. on May 30, 2023

Consumers want brands to be authentic by taking a stand for something they care about. Businesses need to be aware of this as it can affect how they're perceived.

Consumers want brands to be authentic by taking a stand for something they care about. Businesses need to be aware of this as it can affect how they're perceived.