Cathrine V. Jansson-Boyd Ph.D.

About

Cathrine Jansson-Boyd, Ph.D., is a Consumer Psychologist based at Anglia Ruskin University, Cambridge, UK. She conducts research within a wide-ranging area within the field of consumer psychology but has a particular interest in touch, multi-sensory perception, aesthetics, and sustainable consumption. Cathrine has written many science-based articles and books all focussed on different aspects of consumer psychology.

Cathrine runs an MSc in Consumer Psychology and teaches the subject to undergraduate students as well as supervising Ph.D. students.

Throughout her academic career she has frequently conducted research for and assisted businesses in furthering their understanding of the underlying psychology of consumers.

Books by Cathrine V. Jansson-Boyd Ph.D.

Recent Posts

Avoiding Consumer Decision Fatigue

Cognitive fatigue is something to be avoided when shopping, as you are less likely to make good decisions.

A Better Way to Help People Reduce Food Waste

There are no subconscious tricks that can make you reduce food waste. Instead you need to think about it.

Compulsive Computer Gaming: Should You Be Worried?

Should families be worried about kids' compulsive gaming?

Does Gamification Help to Connect With Consumers?

Gamification is the implementation of games in ordinary activities. Does it help people to connect with brands?

Self-Gifting: With Love From Myself

Self-gifting can have a positive impact on general well-being.

Can Shopping Be Good for Your Health?

Many people simply don't move enough, but trying to add in daily exercise can feel daunting. In-store shopping could be one way to up your physical activity with no added cost.

The Psychology Behind Humor

Should people be telling jokes on April Fool's Day? Here's why a joke is not always just a bit of harmless fun.

Consumer Trends Related to Christmas

What people consume at Christmas has implications for their finances and health. Ensure that the festive season becomes a truly happy one.

6 Things Every Black Friday Shopper Should Know

Black Friday and Cyber Monday are coming and with them, many tricks to make you buy. Here are some research-driven tips for making smarter purchases

How Consumers' Emotional Responses Guide Decision-Making

The emotions consumers experience guide the decisions they make. Being aware of them can prevent you from making bad decisions.