Alisa Minina Jeunemaitre Ph.D.

Alisa Minina Jeunemaitre, Ph.D., is an Associate Professor of Marketing at emlyon business school, France. She obtained her Ph.D. in Social Sciences (Business Administration) at Stockholm Business School, Stockholm University. She holds a specialist degree in Psychology from Moscow State University and an MBA in Marketing Management from Paris School of Business. In her research, she adopts psychological and sociocultural perspectives as a framework for understanding consumption experiences.