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Kit Yarrow Ph.D.

About

Kit Yarrow is an award-winning consumer research psychologist, professor, author and consultant. Kit’s unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. She has taught consumer behavior at universities around the world, from The Helsinki School of Economics to UC Berkeley.

Kit is co-author of “Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail” and author of the bestseller, “Decoding the New Consumer Mind,” which was named one of the top ten marketing books of 2014 by Inc. Magazine.

As a recognized authority on the psychology of consumers, Kit’s work is regularly featured in a variety of media including The New York Times, USA Today and NPR. For more information please visit kityarrow.com.

Books by Kit Yarrow Ph.D.
Recent Posts
How Millennials Do Valentine's Day

Millennials shop and buy differently than older generations - here's why the experiential Valentine's Day is winning over candy and flowers.

Millennials shop and buy differently than older generations - here's why the experiential Valentine's Day is winning over candy and flowers.

10 Steps to Great Customer Service

Bad customer service is maddening. Here's what you can do to always get the best possible responses from the companies you deal with.

Bad customer service is maddening. Here's what you can do to always get the best possible responses from the companies you deal with.

Four 2015 Twists to Holiday Shopping

If you're like most, you'll be shopping differently this year. Here are four ways that this holiday shopping season will be different this year.

If you're like most, you'll be shopping differently this year. Here are four ways that this holiday shopping season will be different this year.

How Holiday Shopping Became a Moral Issue

Holiday shopping starts earlier every year and it's a hot-button issue between consumers. Here's what's going on in the minds of both early and late shoppers.

Holiday shopping starts earlier every year and it's a hot-button issue between consumers. Here's what's going on in the minds of both early and late shoppers.

Fatherhood has Changed, Father's Day Needs an Upgrade

Shoppers complain that they’re stumped with it comes to finding special gifts for their fathers. Given the elevated emotional stature and broader roles of fathers, here are four ideas to delight your dad on Father’s Day.

Shoppers complain that they’re stumped with it comes to finding special gifts for their fathers. Given the elevated emotional stature and broader roles of fathers, here are four ideas to delight your dad on Father’s Day.