Drew Boyd

About

Drew Boyd is a global leader in creativity and innovation and coauthor of Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013). He also serves as the executive director of the Master of Science in Marketing program and associate professor of Marketing and Innovation at the University of Cincinnati.

Boyd spent seventeen years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. He founded and directed J&J's Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. Boyd's focus was on raising competencies in the areas of strategic marketing, product innovation and principles of persuasion. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.

Before Johnson & Johnson, Boyd spent ten years with United Airlines, gaining managerial and leadership experience in sales, marketing, and strategic planning. Boyd served as an officer in the United States Air Force and completed distinguished tours of duty as a crew commander in the Nuclear Missile Force and a war planning officer of the Strategic Air Command.

Boyd graduated from the United States Air Force Academy with a Bachelor of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago.

Books by Drew Boyd

Recent Posts

A Desire to Teach Psychology Is a Natural Career Transition

Are you ready to pass along all your training, experience, and wisdom to the next generation? Are you ready to teach?

Creating a Culture of Innovation

You must remind your employees and external stakeholders how innovative the company is. It's the perception from these two groups that drive an innovative culture.

Should We Use Technology to Make Us More Creative?

Extensive research has shown structured approaches and technologies do more to boost creative output than to limit it.

What's in a Name?

A person’s facial appearance can be significantly influenced by their given name, according to new research, perhaps due to the existence of shared face-name prototypes.

2017 New Year's Resolution: Be More Creative

Being creative helps you become a better problem solver in all areas of your life and work.

Where Do Creative Ideas Come From?

Mankind has used patterns for thousands of years to solve problems and innovate. Learn how to reapply those patterns to anything you want to innovate.

Ways to Learn Creativity

Becoming more creative, even just a tiny bit, will enhance what you do everyday, at work, at home, or anywhere. Here's how.

You're Awesome! How Sarcasm Enhances Creativity

A sarcastic remark is a creative act. Used appropriately, it can boost the creative output of both sender and receiver.

Teaching Creativity With a Story: A Lesson From Paul Smith

Creativity is considered by many to be a rare, elusive gift only musicians or bohemian New York artists possess. Truth is everyone has the capacity to be creative.

A Creativity Prosthetic for the Mind

Regardless of where you are on the creativity scale, using cognitive patterns can boost your problem solving output.