Douglas Van Praet

Is The Internet Making Us Racist?

We are more connected than ever. But in some ways we are becoming more divided.

We are more connected than ever. But in some ways we are becoming more divided.

Why Image Is Everything

Research reveals the irrational reasons we buy brands.

Research reveals the irrational reasons we buy brands.

How Marketers Manipulate You Into Becoming Their Friend

New research reveals how shockingly easy it is to manipulate consumers to like and forgive marketers that deceive them.

New research reveals how shockingly easy it is to manipulate consumers to like and forgive marketers that deceive them.

Why Feelings Will Always Beat Facts

We often think we are logical people making fact-based decisions. But we are often being swayed simply by the use of a metaphor.

We often think we are logical people making fact-based decisions. But we are often being swayed simply by the use of a metaphor.

Empathy is Not a Choice

Before we blame 80 million Americans for their lack of empathy, we should consider that there is something more fundamental in play here—and a surprisingly quick fix for greater compassion.

Before we blame 80 million Americans for their lack of empathy, we should consider that there is something more fundamental in play here—and a surprisingly quick fix for greater compassion.

How Your Brain Forces You to Watch Ads

Your brain is hardwired to pay attention to the best ads. Learn how to reprogram your mind to ignore them.

Your brain is hardwired to pay attention to the best ads. Learn how to reprogram your mind to ignore them.

Why Email Is Only 7 Percent as Effective as Talking

There are things that you are doing on email and text that are undermining your efforts. Here are a few common mistakes that we make when sending messages online and a few tips to improve your communication.

There are things that you are doing on email and text that are undermining your efforts. Here are a few common mistakes that we make when sending messages online and a few tips to improve your communication.

An Open Letter to Advertisers — We Are Not Your “Consumers”

Is all this talk of consumer empowerment just a ploy to sell more stuff? Find out why the consumer is not in control and what you can do to level the playing field.

Is all this talk of consumer empowerment just a ploy to sell more stuff? Find out why the consumer is not in control and what you can do to level the playing field.

7 Unconscious Errors We Make When Buying Brands

You will be stunned and amazed by the mistakes that you make when buying brands. Because they are unconscious you don't even realize that you are making them each time you reach for a brand new product.

You will be stunned and amazed by the mistakes that you make when buying brands. Because they are unconscious you don't even realize that you are making them each time you reach for a brand new product.

How Advertising Infects Your Children’s Minds (And Yours)

The most effective ads that transform cultures and sell brands work best by tapping into our deepest instinctual strivings without our own awareness. I call them the six S's. Find out how to recognize and resist them.

The most effective ads that transform cultures and sell brands work best by tapping into our deepest instinctual strivings without our own awareness. I call them the six S's. Find out how to recognize and resist them.