Peace, Love and Happiness (and Marketing)

Relationships

Brand Love's Greatest Hits

Aaron Ahuvia Ph.D. on July 3, 2023

Brand love is a hot research area with over 14,700 papers. Here are the all-time greatest hits in this area of research.

Brand love is a hot research area with over 14,700 papers. Here are the all-time greatest hits in this area of research.

Relationships

Think You’d Never Fall in Love With a Chatbot? Think Again

Aaron Ahuvia Ph.D. on February 27, 2023

ChatGPT, the movie "M3GAN," and Bing’s declarations of love all raise the question: How easy is it to fall in love with a computer? The answer may surprise you.

ChatGPT, the movie "M3GAN," and Bing’s declarations of love all raise the question: How easy is it to fall in love with a computer? The answer may surprise you.

Relationships

Secrets of the Best Gifts: It’s Not the Thought That Counts

Aaron Ahuvia Ph.D. on December 17, 2022

There are two secrets to giving people gifts that they'll love. Neither involves spending more money.

There are two secrets to giving people gifts that they'll love. Neither involves spending more money.

Relationships

The Love That Has No Name

Aaron Ahuvia Ph.D. on September 30, 2022

A Personal Perspective: The term “philopragia” didn’t catch on—perhaps I overestimated the number of people who spoke ancient Greek?

A Personal Perspective: The term “philopragia” didn’t catch on—perhaps I overestimated the number of people who spoke ancient Greek?

Relationships

Peace, Love and Happiness: An Introduction to My Blog

Aaron Ahuvia Ph.D. on June 22, 2022

Why is a marketing professor writing about peace, love and happiness?

Why is a marketing professor writing about peace, love and happiness?