Mindfulness-Based (MBCT) Therapists in Vinton, VA

Photo of Donna Adams, LPC, Licensed Professional Counselor
Donna Adams
Licensed Professional Counselor, LPC
Verified Verified
Vinton, VA 24179
Welcome! My name is Donna Adams and I am a Licensed Professional Counselor in the state of Virginia with over 31 years of experience. I work with all ages, races and genders. I work with people who find the need to have assistance with regulating their world so that they are able to focus and balance themselves on a daily basis. My areas of focus include ADHD, anger management, behavioral issues, family conflict, and relationship issues. I work with each person on their level, and I do not assume that a certain therapeutic concept will work for anyone.
Welcome! My name is Donna Adams and I am a Licensed Professional Counselor in the state of Virginia with over 31 years of experience. I work with all ages, races and genders. I work with people who find the need to have assistance with regulating their world so that they are able to focus and balance themselves on a daily basis. My areas of focus include ADHD, anger management, behavioral issues, family conflict, and relationship issues. I work with each person on their level, and I do not assume that a certain therapeutic concept will work for anyone.
(540) 502-4387 View (540) 502-4387
Photo of Stacie Lumsden Long, NCC, LPC, Licensed Professional Counselor
Stacie Lumsden Long
Licensed Professional Counselor, NCC, LPC
Verified Verified
1 Endorsed
Vinton, VA 24179
Waitlist for new clients
Are you searching for a silver lining? Sometimes life can seem like a constant struggle, when everything feels overwhelming. I want to help you find hope and peace of mind, even in challenging circumstances. My desire is for you to gain insight into your emotions, giving you a better sense of direction towards positive change.
Are you searching for a silver lining? Sometimes life can seem like a constant struggle, when everything feels overwhelming. I want to help you find hope and peace of mind, even in challenging circumstances. My desire is for you to gain insight into your emotions, giving you a better sense of direction towards positive change.
(540) 385-3691 View (540) 385-3691
Photo of Cynthia C Lissau, LPC, LMFT, Marriage & Family Therapist
Cynthia C Lissau
Marriage & Family Therapist, LPC, LMFT
Verified Verified
Vinton, VA 24179
I enjoy "MAKING LIFE & LOVE BETTER." . With my 20 plus years of experience as a relationship counselor, my goal is to provide personal counseling for individuals and couples (married or partnered). My approach incorporates a combination of traditional, contemporary and holistic counseling techniques. You will find my office to be a comfortable living-room like setting conducive to privacy, safety and relaxation. Each session is tailored to meet the special needs of the client or clients. CONFIDENTIALITY is always in place except when permission is given by the client.
I enjoy "MAKING LIFE & LOVE BETTER." . With my 20 plus years of experience as a relationship counselor, my goal is to provide personal counseling for individuals and couples (married or partnered). My approach incorporates a combination of traditional, contemporary and holistic counseling techniques. You will find my office to be a comfortable living-room like setting conducive to privacy, safety and relaxation. Each session is tailored to meet the special needs of the client or clients. CONFIDENTIALITY is always in place except when permission is given by the client.
(540) 986-4135 View (540) 986-4135
Photo of Tonya Osmond, Licensed Professional Counselor
Tonya Osmond
Licensed Professional Counselor
Verified Verified
Vinton, VA 24179  (Online Only)
Tonya is a master's level psychotherapist (LPC) with a doctorate in Higher Education and uses a Person-Centered and holistic approach to better understand where Clients are developmentally. She uses an integrative approach in customizing a treatment plan that works best for each Client. Tonya often uses Cognitive-Behavioral Therapy (CBT) and Strengths-Based therapy in helping Clients identify goals and develop solutions that are meaningful to them. Her clinical interests include working with adults and focusing on life transition and adjustment issues,
Tonya is a master's level psychotherapist (LPC) with a doctorate in Higher Education and uses a Person-Centered and holistic approach to better understand where Clients are developmentally. She uses an integrative approach in customizing a treatment plan that works best for each Client. Tonya often uses Cognitive-Behavioral Therapy (CBT) and Strengths-Based therapy in helping Clients identify goals and develop solutions that are meaningful to them. Her clinical interests include working with adults and focusing on life transition and adjustment issues,
(540) 787-3026 View (540) 787-3026
Photo of Jennie Card, Clinical Social Work/Therapist
Jennie Card
Clinical Social Work/Therapist
Verified Verified
Vinton, VA 24179  (Online Only)
Jennie Card (she/her) is a Licensed Clinical Social Worker (LCSW). Jennie is passionate about providing a variety of therapeutic services to adolescents, adults and couples. She focuses on empowering clients to learn about themselves and achieve their goals. Jennie is honest and will use tough love or be gentle based on your specific needs. She has been known to cuss and drops a few “F-bombs”. She creates a space to “sit” with feelings and experiences, help you process them, and support you in growing past those situations.
Jennie Card (she/her) is a Licensed Clinical Social Worker (LCSW). Jennie is passionate about providing a variety of therapeutic services to adolescents, adults and couples. She focuses on empowering clients to learn about themselves and achieve their goals. Jennie is honest and will use tough love or be gentle based on your specific needs. She has been known to cuss and drops a few “F-bombs”. She creates a space to “sit” with feelings and experiences, help you process them, and support you in growing past those situations.
(571) 603-7762 View (571) 603-7762
Photo of Tonya Farmer, Clinical Social Work/Therapist
Tonya Farmer
Clinical Social Work/Therapist
Verified Verified
Vinton, VA 24179  (Online Only)
Tonya Farmer obtained her masters degree education from Virginia Commonwealth University. Tonya has over twenty years experience working with individuals, couples, and families whom experience mental health disorders such as anxiety and depression. Tonya has training in trauma, cognitive and personality disorders, and PTSD. Tonya assist individuals to include teenagers and members of clergy. Insurance
Tonya Farmer obtained her masters degree education from Virginia Commonwealth University. Tonya has over twenty years experience working with individuals, couples, and families whom experience mental health disorders such as anxiety and depression. Tonya has training in trauma, cognitive and personality disorders, and PTSD. Tonya assist individuals to include teenagers and members of clergy. Insurance
(571) 506-6237 View (571) 506-6237
Photo of Bailey Ratliff, MA, NCC
Bailey Ratliff
Resident in Counseling, MA, NCC
Verified Verified
3 Endorsed
Vinton, VA 24179
Are you feeling overwhelmed, anxious, or stuck in life? I am here to guide you on your journey to emotional well-being and personal growth. The goal is not only to alleviate symptoms; I’m here to help you create lasting, positive changes in your life. I understand that every individual is unique. Counseling sessions are tailored to your specific needs, ensuring you receive the support and strategies that work best for you. I provide telehealth counseling throughout Virginia and in-person counseling in Roanoke, Virginia.
Are you feeling overwhelmed, anxious, or stuck in life? I am here to guide you on your journey to emotional well-being and personal growth. The goal is not only to alleviate symptoms; I’m here to help you create lasting, positive changes in your life. I understand that every individual is unique. Counseling sessions are tailored to your specific needs, ensuring you receive the support and strategies that work best for you. I provide telehealth counseling throughout Virginia and in-person counseling in Roanoke, Virginia.
(540) 453-8278 View (540) 453-8278
Photo of Zizi Lofaro, LPC, Licensed Professional Counselor
Zizi Lofaro
Licensed Professional Counselor, LPC
Verified Verified
1 Endorsed
Vinton, VA 24179
Not accepting new clients
I look forward to helping clients reach their highest level of healing and wellbeing. I work with individuals, couples, and families. I work with children when parents and/or guardians are also willing to participate in treatment. I use a collaborative approach to discover solutions for issues such as anxiety, depression, bipolar disorder, interpersonal conflict, self-esteem issues, relationship challenges, life transitions, healing from past experiences, recovering from self-defeating behaviors, and reaching one's full potential.
I look forward to helping clients reach their highest level of healing and wellbeing. I work with individuals, couples, and families. I work with children when parents and/or guardians are also willing to participate in treatment. I use a collaborative approach to discover solutions for issues such as anxiety, depression, bipolar disorder, interpersonal conflict, self-esteem issues, relationship challenges, life transitions, healing from past experiences, recovering from self-defeating behaviors, and reaching one's full potential.
(540) 854-1829 View (540) 854-1829
Photo of Elizabeth Gillmore, PhD, LPC, LMFT, Licensed Professional Counselor
Elizabeth Gillmore
Licensed Professional Counselor, PhD, LPC, LMFT
Verified Verified
Vinton, VA 24179  (Online Only)
Not accepting new clients
Having problems navigating the crossroads of life? Depression or anxiety getting you down? Add Covid-19 to the mix and maybe you are dealing with the stress of having the kids home or how to keep your marriage healthy. You wonder how you will survive financial and health changes or, like all of us, you're worried about what is coming next. Licensed as both a professional counselor and a marriage and family therapist I can address all of these concerns.
Having problems navigating the crossroads of life? Depression or anxiety getting you down? Add Covid-19 to the mix and maybe you are dealing with the stress of having the kids home or how to keep your marriage healthy. You wonder how you will survive financial and health changes or, like all of us, you're worried about what is coming next. Licensed as both a professional counselor and a marriage and family therapist I can address all of these concerns.
(540) 252-0076 View (540) 252-0076

More Therapists Nearby

Photo of Latasha Saul, LPC, NCC, Counselor
Latasha Saul
Counselor, LPC, NCC
Verified Verified
Roanoke, VA 24019
I utilize a variety of approaches tailored to your specific needs, including Cognitive Behavioral Therapy, mindfulness practices, play therapy, art therapy, and sand tray techniques.
We all have moments when having someone to listen can make a world of difference. As a Licensed Professional Counselor, I've had the privilege of working with individuals of all ages—from children to adults, and families too. My journey includes supporting those dealing with anxiety, depression, ADHD, stress, as well as children in foster care and trauma. Creating a safe space is crucial to me. My approach is all about meeting you right where you are, supporting you every step of the way.
I utilize a variety of approaches tailored to your specific needs, including Cognitive Behavioral Therapy, mindfulness practices, play therapy, art therapy, and sand tray techniques.
We all have moments when having someone to listen can make a world of difference. As a Licensed Professional Counselor, I've had the privilege of working with individuals of all ages—from children to adults, and families too. My journey includes supporting those dealing with anxiety, depression, ADHD, stress, as well as children in foster care and trauma. Creating a safe space is crucial to me. My approach is all about meeting you right where you are, supporting you every step of the way.
(540) 507-2433 View (540) 507-2433
Photo of Erin Sheetz Mace, LPC, Counselor
Erin Sheetz Mace
Counselor, LPC
Verified Verified
Hollins, VA 24019
I am licensed in Virginia with over 20 years of professional work experience. I have experience in helping clients with mindfulness and anxiety, family conflicts, trauma and abuse, & coping with change.
I am licensed in Virginia with over 20 years of professional work experience. I have experience in helping clients with mindfulness and anxiety, family conflicts, trauma and abuse, & coping with change.
(434) 448-9378 View (434) 448-9378
Photo of Olivia Oakley, MSW
Olivia Oakley
Supervisee in Clinical Social Work, MSW
Verified Verified
1 Endorsed
Cave Spring, VA 24018
I understand that every individual's path to mental well-being is distinct, and utilize multiple modalities such as Acceptance and Commitment Therapy (ACT), Mindfulness-based Cognitive Behavioral Therapy (M-CBT), and Integrative therapy techniques to best suit my client’s needs.
I am a dedicated counselor with a strong commitment to providing personalized and effective therapeutic services to individuals aged 14+. I believe in the strength and resilience of every individual, and my goal is to provide strengths-based and person-centered care to empower my clients on their path to healing and self-discovery. I have experience working with children, adolescents, and adults struggling with depression, anxiety, and trauma. I am deeply committed to creating a safe space for individuals within the LGBTQ+ community, offering unwavering support as they navigate the complexities of identity and mental health.
I understand that every individual's path to mental well-being is distinct, and utilize multiple modalities such as Acceptance and Commitment Therapy (ACT), Mindfulness-based Cognitive Behavioral Therapy (M-CBT), and Integrative therapy techniques to best suit my client’s needs.
I am a dedicated counselor with a strong commitment to providing personalized and effective therapeutic services to individuals aged 14+. I believe in the strength and resilience of every individual, and my goal is to provide strengths-based and person-centered care to empower my clients on their path to healing and self-discovery. I have experience working with children, adolescents, and adults struggling with depression, anxiety, and trauma. I am deeply committed to creating a safe space for individuals within the LGBTQ+ community, offering unwavering support as they navigate the complexities of identity and mental health.
(540) 306-4707 View (540) 306-4707
Photo of Quovadis Washington-Brown, LPC, Licensed Professional Counselor
Quovadis Washington-Brown
Licensed Professional Counselor, LPC
Verified Verified
Cave Spring, VA 24018  (Online Only)
QuoVadis utilizes multiple treatment approaches including cognitive behavioral therapy (CBT), solution-focused therapy, dialectical behavioral therapy approaches such as mindfulness and emotion regulation, and grounding.
QuoVadis Washington Brown is a Licensed Professional Counselor and Certified Substance Abuse Counselor with 27 years of professional work experience. She is passionate about helping adults and adolescents (16-17 years of age) with motivation, self-esteem, and confidence, career difficulties, depression, & coping with life changes. QuoVadis believes in treating everyone with respect, sensitivity, and compassion. She aims to tailor counseling dialog and treatment plans to meet your unique and specific needs. Taking the first step to seeking a more fulfilling and happier life takes courage, but QuoVadis is here to support you.
QuoVadis utilizes multiple treatment approaches including cognitive behavioral therapy (CBT), solution-focused therapy, dialectical behavioral therapy approaches such as mindfulness and emotion regulation, and grounding.
QuoVadis Washington Brown is a Licensed Professional Counselor and Certified Substance Abuse Counselor with 27 years of professional work experience. She is passionate about helping adults and adolescents (16-17 years of age) with motivation, self-esteem, and confidence, career difficulties, depression, & coping with life changes. QuoVadis believes in treating everyone with respect, sensitivity, and compassion. She aims to tailor counseling dialog and treatment plans to meet your unique and specific needs. Taking the first step to seeking a more fulfilling and happier life takes courage, but QuoVadis is here to support you.
(540) 390-1990 View (540) 390-1990
Photo of Megan Massett, LCSW, Clinical Social Work/Therapist
Megan Massett
Clinical Social Work/Therapist, LCSW
Verified Verified
2 Endorsed
Roanoke, VA 24016
I primarily use mindfulness and relational skill building to help people learn how to be more gentle with themselves and set boundaries in order to get their needs met.
According to Charles Swindoll, “Life is ten percent what happens to you and ninety percent how you respond to it.” This quotation implies that "responding" to life is easy, doesn't it? But the truth is, life can be messy, and navigating its ups and downs can be HARD. I love supporting people in becoming empowered to feel less like a victim to life's circumstances and more like a confident, joyful, loving protagonist in the story of their lives. Whether working with individuals or couples, I do my best work with adults who feel stuck in patterns that are no longer serving them, and are looking for relief, and fast.
I primarily use mindfulness and relational skill building to help people learn how to be more gentle with themselves and set boundaries in order to get their needs met.
According to Charles Swindoll, “Life is ten percent what happens to you and ninety percent how you respond to it.” This quotation implies that "responding" to life is easy, doesn't it? But the truth is, life can be messy, and navigating its ups and downs can be HARD. I love supporting people in becoming empowered to feel less like a victim to life's circumstances and more like a confident, joyful, loving protagonist in the story of their lives. Whether working with individuals or couples, I do my best work with adults who feel stuck in patterns that are no longer serving them, and are looking for relief, and fast.
(540) 900-2849 View (540) 900-2849
Photo of Mia Gina Anderson, LPC, Licensed Professional Counselor
Mia Gina Anderson
Licensed Professional Counselor, LPC
Verified Verified
Cave Spring, VA 24018  (Online Only)
She utilizes a variety of evidence-based therapies, such as cognitive-behavioral therapy (CBT), trauma-focused therapy (TFT), and mindfulness-based practices.
Gina "Mia" Anderson is a Licensed Professional Counselor (LPC) in Virginia with over 7 years of experience. She specializes in working with younger populations, helping clients overcome a range of mental health issues, including depression, stress, anxiety, anger, ADHD, addictions, LGBTIAQ+-related issues, trauma, and abuse.
She utilizes a variety of evidence-based therapies, such as cognitive-behavioral therapy (CBT), trauma-focused therapy (TFT), and mindfulness-based practices.
Gina "Mia" Anderson is a Licensed Professional Counselor (LPC) in Virginia with over 7 years of experience. She specializes in working with younger populations, helping clients overcome a range of mental health issues, including depression, stress, anxiety, anger, ADHD, addictions, LGBTIAQ+-related issues, trauma, and abuse.
(540) 340-5506 View (540) 340-5506
Photo of Andrea Church Harris, LPC, Licensed Professional Counselor
Andrea Church Harris
Licensed Professional Counselor, LPC
Verified Verified
Cave Spring, VA 24018
She also uses mindfulness techniques to help develop greater awareness of self and the world around us.
Andrea Church is a Resident in Counseling working towards licensure as a Licensed Professional Counselor (LPC). She has over three years of clinical experience conducting both individual and group therapy in a variety of settings. She best serves children (ages 10 and up), adolescents, and adults with treatment needs such as anxiety, substance use, grief, depression, and trauma. Andrea is trained in Eye-Movement Desensitization Reprocessing (EMDR) to treat trauma symptoms.
She also uses mindfulness techniques to help develop greater awareness of self and the world around us.
Andrea Church is a Resident in Counseling working towards licensure as a Licensed Professional Counselor (LPC). She has over three years of clinical experience conducting both individual and group therapy in a variety of settings. She best serves children (ages 10 and up), adolescents, and adults with treatment needs such as anxiety, substance use, grief, depression, and trauma. Andrea is trained in Eye-Movement Desensitization Reprocessing (EMDR) to treat trauma symptoms.
(540) 802-5806 View (540) 802-5806
Photo of Sheri Meixner, LCSW, Clinical Social Work/Therapist
Sheri Meixner
Clinical Social Work/Therapist, LCSW
Verified Verified
Roanoke, VA 24015
I believe the therapeutic process is a powerful tool for clients to grow and become healthier individuals and/or couples. My clinical experience settings include private practice, mental/behavioral health agencies, community college and medical social work services. Areas of experience include crisis work, substance use dependence, depression & anxiety, bipolar disorder, grief and loss, chronic illness, autism, and relationship issues. My therapeutic approach is eclectic, client centered, utilizing cognitive behavioral, solution focused, insight oriented, trauma informed and motivational interviewing and mindfulness.
I believe the therapeutic process is a powerful tool for clients to grow and become healthier individuals and/or couples. My clinical experience settings include private practice, mental/behavioral health agencies, community college and medical social work services. Areas of experience include crisis work, substance use dependence, depression & anxiety, bipolar disorder, grief and loss, chronic illness, autism, and relationship issues. My therapeutic approach is eclectic, client centered, utilizing cognitive behavioral, solution focused, insight oriented, trauma informed and motivational interviewing and mindfulness.
(540) 870-0554 View (540) 870-0554
Photo of Lloyd Robrecht - A. Lloyd Robrecht LCSW, LCSW, Clinical Social Work/Therapist
A. Lloyd Robrecht LCSW
Clinical Social Work/Therapist, LCSW
Verified Verified
Roanoke, VA 24018
I am trained in NLP (Neuro-Linguistic Programming), but I apply methods of CBT, mindfulness, psychodynamic, and other eclectic tools.
As a therapist, I strive to create a comfortable and safe environment of trust where we can discuss and explore your hardships, pains, difficulties and challenges in life. Together we will work from a place of empowerment, discovering your hidden resources and gifts, to bring you new insights, peace of mind, and improved quality of life. I am a licensed therapist (LCSW) and I have over 25 years experience in the field of mental health. I work with clients dealing with a host of life issues including depression, anxiety, PTSD and trauma recovery, marital and family, life goals achievement, and more.
I am trained in NLP (Neuro-Linguistic Programming), but I apply methods of CBT, mindfulness, psychodynamic, and other eclectic tools.
As a therapist, I strive to create a comfortable and safe environment of trust where we can discuss and explore your hardships, pains, difficulties and challenges in life. Together we will work from a place of empowerment, discovering your hidden resources and gifts, to bring you new insights, peace of mind, and improved quality of life. I am a licensed therapist (LCSW) and I have over 25 years experience in the field of mental health. I work with clients dealing with a host of life issues including depression, anxiety, PTSD and trauma recovery, marital and family, life goals achievement, and more.
(540) 235-5554 View (540) 235-5554
Photo of Brandie Fraction, LPC, Licensed Professional Counselor
Brandie Fraction
Licensed Professional Counselor, LPC
Verified Verified
2 Endorsed
Roanoke, VA 24014
Therapy is a powerful and special relationship that I honor in my work. My therapeutic approach is supportive, collaborative, and integrative. I work to create treatment approaches unique to the needs of my clients and to collaborate on identifying goals. I also focus on promoting wellness with my clients. I incorporate techniques used in Cognitive Behavioral Therapy (CBT), Trauma informed care, solution focused, and mindfulness. I use complimentary techniques to include creativity and humor. My specialties include the treatment of anxiety, depression, relationship concerns, substance use and life transitions.
Therapy is a powerful and special relationship that I honor in my work. My therapeutic approach is supportive, collaborative, and integrative. I work to create treatment approaches unique to the needs of my clients and to collaborate on identifying goals. I also focus on promoting wellness with my clients. I incorporate techniques used in Cognitive Behavioral Therapy (CBT), Trauma informed care, solution focused, and mindfulness. I use complimentary techniques to include creativity and humor. My specialties include the treatment of anxiety, depression, relationship concerns, substance use and life transitions.
(540) 384-5050 View (540) 384-5050
Photo of Heidi Ann Taylor, LPC, Licensed Professional Counselor
Heidi Ann Taylor
Licensed Professional Counselor, LPC
Verified Verified
Roanoke, VA 24015
Waitlist for new clients
I specialize in helping clients find their personal path to healing and growth by utilizing a strength based approach that incorporates CBT, EMDR, IFS techniques, Mindfulness-based approaches and expressive therapies.
Welcome. You have taken the first step in seeking help. I am a Licensed Professional Counselor with over thirty years of clinical experience. I work with adults and couples who are dealing with: anxiety, depression, relationship issues, grief, family of origin issues and codependency. I have a master's degree in Counseling from West Virginia University and am certified in Eye Movement Desensitization Reprocessing (EMDR). Additionally, I am a certified Clinical Supervisor and am open to supervising counseling residents as well as licensed professionals.
I specialize in helping clients find their personal path to healing and growth by utilizing a strength based approach that incorporates CBT, EMDR, IFS techniques, Mindfulness-based approaches and expressive therapies.
Welcome. You have taken the first step in seeking help. I am a Licensed Professional Counselor with over thirty years of clinical experience. I work with adults and couples who are dealing with: anxiety, depression, relationship issues, grief, family of origin issues and codependency. I have a master's degree in Counseling from West Virginia University and am certified in Eye Movement Desensitization Reprocessing (EMDR). Additionally, I am a certified Clinical Supervisor and am open to supervising counseling residents as well as licensed professionals.
(540) 253-1479 View (540) 253-1479

See more therapy options for Vinton

Mindfulness-Based (MBCT) Therapists

How does mindfulness-based cognitive therapy work?

Mindfulness-based cognitive therapy originated in the work of John Kabat-Zinn of the University of Massachusetts Medical School. He developed mindfulness-based stress reduction, which is a technique found in yoga and meditation. MBCT is a combination of this type of stress reduction and cognitive behavioral therapy; it essentially quiets emotional distress through mindfulness, utilizing proper breathing and meditation. These techniques aim to bring the individual into the present moment when in a state of distress.

When do I know if I need treatment with mindfulness-based cognitive therapy?

If an individual’s mind is filled with emotional distress and general negativity, the person may feel trapped. A mindfulness-based cognitive therapist can help a person change their thinking patterns as well as their behavior through calm acceptance and compassion. This therapy can provide an individual with the coping skills needed for a healthier and more constructive life.

What should I expect from mindfulness-based cognitive therapy?

This therapy often takes place in group sessions. A therapist will work with the group as well as with each individual. Meditation and breathing exercises are core practices that aim to invite inquiry and discovery into a person’s troubled mental state. The objective is to identify and lessen negative thoughts and behaviors and move toward optimal health and productivity. The individual will see life in a more realistic way. This therapy is supportive, accepting, and warm.

Is mindfulness-based cognitive therapy effective?

Mindfulness-based cognitive therapy is evidence-based and effective. One study found that people with major depressive disorder have benefitted from this type of therapy; the person accepts their distressed thoughts and also moves into healthier patterns of thinking. This therapy also aims to move an individual away from automatic negative responses. This type of therapy can bring a person lifelong change, with higher levels of satisfaction, less stress, as well as positive emotional and behavioral habits.