Janina Steinmetz Ph.D.

About

Janina Steinmetz, Ph.D., is an Associate Professor of Marketing at Bayes Business School in London, UK. Her research investigates consumer motivation and self-control in a social context.

Recent Posts

How Temu Uses Psychological Hacks to Encourage Overspending

Temu has become one of consumers’ most popular apps. Its secrets are unbelievably low prices and psychology hacks that get consumers to keep shopping.

Why Borrowing Money From Friends Can Backfire

Be careful how you spend borrowed money. If your lender is a friend, they might want to have a say.

Are You Searching for the Perfect Valentine’s Day Gift?

Research shows that many consumers fear their Valentine’s Day gifts are not special enough. Here's how to select a great gift for your Valentine’s date.

It's Okay to Decline an Invitation If You Don't Want to Go

Research shows that people worry too much about skipping social events.

Didn’t Make It to the Gym? How to Come Up With a Good Excuse

Many people fail at pursuing their New Year's resolutions. Here’s how to come up with a good excuse if you fail. Hint: Don’t say you had no time!

Many people fail at pursuing their New Year's resolutions. Here’s how to come up with a good excuse if you fail. Hint: Don’t say you had no time!

Can You Stay Cool When Making Risky Decisions?

Trying something new could be great, or terrible. Consumers are more willing to take such risks when shopping on warmer days, but avoid risks on colder days.

Trying something new could be great, or terrible. Consumers are more willing to take such risks when shopping on warmer days, but avoid risks on colder days.

The Psychology of Weight-Loss Drugs

Thinness has been a status symbol for a while, but weight-loss drugs might supercharge this perception. Read here how drugs might change consumers’ judgments of obesity and health.

Thinness has been a status symbol for a while, but weight-loss drugs might supercharge this perception. Read here how drugs might change consumers’ judgments of obesity and health.

When Cutting Calories, We Shouldn't Forgo Pleasure

Consumers mistakenly believe that to lose weight, they must forgo pleasure. New research explores this paradox.

Consumers mistakenly believe that to lose weight, they must forgo pleasure. New research explores this paradox.

Does Competition Corrupt Us?

The age-old philosophical question of whether competition makes people more likely to lie and cheat was tested in 45 simultaneous experiments. Here are the surprising results.

The age-old philosophical question of whether competition makes people more likely to lie and cheat was tested in 45 simultaneous experiments. Here are the surprising results.

How Settling Can Be Good for You

Settling for a good enough option can save you time and energy. New research shows another unexpected benefit. Settling can also make you more likable.

Settling for a good enough option can save you time and energy. New research shows another unexpected benefit. Settling can also make you more likable.