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John-Gaski
John F Gaski Ph.D.
Forgiveness

The Real Story on Gasoline Prices

You might be surprised.

Here is a test question for you: The next time you find yourself irritated by the price of gasoline, you need to remind yourself of how much—or little—of that $3-plus per gallon charge is the oil company's profit. What exactly is that amount of profit, anyway?

As a frame of reference, start with the amount of profit for the government carved out of the purchase price, roughly 50 cents per gallon from the various taxes imposed. So what do you think the oil company's profit is? (Assume an integrated major oil company that even owns the filling station, so we don't have to separate producer, refiner and retailer profit. That is, we identify profit for the whole oil/gasoline industry out of the purchase price.) Would Big Oil make a profit of 60 cents, 70 cents, $1, $1.50? No. Try 20 cents.

That is correct. With an industry-wide average net profit margin on retail sale price of about 7 percent, the net profit on your gallon of gas is somewhat less than a quarter, give or take a penny or two depending on the size of the particular oil company involved. (If an independently owned station, about 3 cents net goes there, leaving 17 cents or so for Big Oil.)

An accurate understanding of oil industry profit levels dramatizes that it is absurd to accuse the oil industry of price gouging. Beyond the cited 7 percent profit on sales, the industry's return on investment is right at the average across all of American industry, about 25 percent. And these profit indices were much lower during the recent lean years in the oil business.

What of ExxonMobil's "obscene" $40 billion total profit in a typical year? What of it? Isn't it natural for the largest corporation to earn the largest profit? Anything other than that would be a major upset. Moreover, record profits year after year are the natural order of things in business, reflecting normal growth.

Some naïve commentators urge the oil industry to revert to the lower profit levels of a year or two ago, just to give consumers a break. Now you are in a position to understand that, if that were done, gasoline prices would be only a nickel or dime lower. The oil companies could become non-profit charities and price at the pump would only be about 20 cents lower!

Since the first "oil crisis" of the 1970s, there have been numerous major federal investigations of alleged oil industry price gouging and price collusion. How many times have the big oil firms been found guilty of gouging or collusion? The answer: never.

No, the main cause of high gasoline prices, other than plain old supply and demand, is policy errors by government. Of course, explosive economic growth in China and India is the main driver on the worldwide demand side, but blunders by the U.S. government have severely aggravated the domestic problem. Prominently, the bottle-neck at the refinery level is explained by onerous and expensive regulations, especially at the state and local government levels, that make it somewhere between unprofitable and impossible to build an oil refinery in this country. Therefore, none have been built here in more than 30 years. So when you hear about oil refinery capacity shortfall caused by maintenance and repair problems, ask yourself whether all this would be happening if we had more new refineries and fewer old ones that need to be patched up all the time.

Overly strict government environmental regulations prevent oil exploration and drilling in the U.S. or off our coasts. We've got Cuba and China drilling off the Florida coast in the Gulf of Mexico where American oil companies are not permitted to drill.

As for the Arctic National Wildlife Refuge on Alaska's Arctic Ocean coast, out of tens of thousands of square miles, 2,000 acres were to be set aside for an oil field, but this has been thwarted by Congress. The prospective estimated volume has been dismissed by critics as only half of our annual demand, but that translates into a 5 percent yearly supply boost for a decade, which would materially affect prices as well as our oil independence.

No nuclear power plants have been constructed in the United States for more than 30 years because of stifling regulation. This also constricts our total energy capacity with corresponding impact on energy prices.

Add to this litany the errors of monetary policy by the Federal Reserve in recent years. Had our dollar maintained parity with the euro, prices at the gas pump would be about $2 per gallon today. Relative to the price of gold, oil prices have actually been flat over the last 50 years, which may be a great surprise to the layman.

There is more, to be sure, such as regulations that mandate over 20 different gasoline formulas or "boutique" blends to meet different environmental criteria in various governmental jurisdictions around the country. This hodgepodge of laws drives gasoline prices higher by curtailing economies of scale.

To blame "government" is imprecise, though. Note that all the cited policy mistakes are those of one political camp. For decades the liberal Democrats have done everything they could to raise domestic oil and gasoline prices, and now that those higher prices have come home to roost, the Dems pretend not to like them. Their petroleum price hypocrisy is breathtaking to behold. Now, their anti-oil industry propaganda campaign is on track to create the abysmal public ignorance that is a precondition for the same base level of public policy, and policy outcomes. This is our real national test and the forecast is ominous. (As a long-time registered Democrat, this comment by the author is objectively non-partisan.)

On second thought, I take it all back. I surrender. The professor capitulates to implacable superstition. To those who believe that gasoline prices are a vast conspiracy involving the oil industry and George W. Bush, you're right. But it is even worse than you thought. The conspiracy also involves space aliens from the UFOs-not to mention the black helicopters, Trilateral Commission, and WTO!

Cue the Twilight Zone theme. That is what national discourse in our country has come to. Pleasant dreams, comrades.

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About the Author
John-Gaski

John Gaski, Ph.D., is Associate Professor of Marketing at the University of Notre Dame whose research interests are power in distribution channels and the societal impact of marketing activity.

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