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Identity Shift

When the Need to Belong Goes Awry

Identity
Why People Become Sheeple

Wendy Treynor Ph.D. on November 10, 2015

Anyone who's a victim of the herd mentality, for being a black sheep or going along with the herd, will want to know why people become sheeple—how the peer pressure process works.

Anyone who's a victim of the herd mentality, for being a black sheep or going along with the herd, will want to know why people become sheeple—how the peer pressure process works.