Alain Samson Ph.D. on December 5, 2013
Physical warmth has been linked to perceived social closeness. There's now growing evidence around embodied cognition suggesting that temperature also unconsciously affects the choices we make as consumers, from renting romantic movies to betting on horses and online purchasing behavior.
Physical warmth has been linked to perceived social closeness. There's now growing evidence around embodied cognition suggesting that temperature also unconsciously affects the choices we make as consumers, from renting romantic movies to betting on horses and online purchasing behavior.