Rosanna E. Guadagno Ph.D.

Dr. Rosanna Guadagno (Ph.D., Social Psychology, Arizona State) is an Associate Professor of Persuasive Information Systems at the University of Oulu. She completed her postdoctoral work at UC Santa Barbara and has previously taught at the University of Alabama, UT Dallas, UC Berkeley, UC Santa Cruz, and Stanford University. Dr. Guadagno is also a former Program Director at the National Science Foundation where she managed three programs: Social Psychology; the Science of Learning Centers; and Secure and Trustworthy Cyberspace (SaTC). Her research interests focus on the confluence of three main areas: Social Influence and Persuasion, Mediated-Communication, and Gender Roles. Her work has been published in journals such as: Perspectives on Psychological Science, Psychological Inquiry, Personality and Social Psychology Bulletin, Computers in Human Behavior, Media Psychology, CyberPsychology, Behavior, & Social Networking, and Sex Roles; covered in the press by: CBS News, The New York Times, The Atlantic Monthly, The New Yorker, The Associated Press, ESPN, New Scientist, MSNBC, and Alabama Public Radio. Dr. Guadagno’s forthcoming book is entitled Psychological Processes in Social Media: Why We Click.