Nir Eyal

About

Nir Eyal lectured at Stanford's Graduate School of Business and the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. His second book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at: NirAndFar.com

Books by Nir Eyal

Recent Posts

Referent Power: The Ultimate Form of Influence

Referent power is potent because it doesn’t require that a leader micromanage, use coercion, or reward to influence others.

Studies Show Self-Compassion Is the Motivator You’re Missing

Pushing ourselves and holding ourselves accountable are how we achieve success. Unfortunately, many of us mistake harsh self-criticism and self-castigation for “pushing ourselves.”

Limiting Beliefs: Ditch the 4 Dream Killers Holding You Back

Next time your dreams seem unachievable, ask yourself whether you’re getting in your own way and take steps to overcome those limiting beliefs holding you back.

Sales Psychology: Why You Make Terrible Buying Choices

By understanding our psychology and using techniques to block the effect of psychological sales tactics, we can become less susceptible to the distraction of buying.

3 Steps to Master Your Emotions and Be Your Best Self

You won’t evolve if you ignore your emotions. I discovered the power of managing emotions when I set out to find a cure for my chronic distraction.

How to Stop Arguing and Enhance Your Relationships

The question "How important is this to you on a scale of 1 to 10?” not only resolves disputes but also offers insights into a person’s commitment to the relationship.

Unlocking Focus with the Distraction Tracker

What you need to know to hack back distraction.

The Crucial Difference Between Distraction and Diversion

Distractions are always bad. Period. Diversions, on the other hand, can be good.

The Psychology of Pointless Meetings: Productivity's Killer

Organizations can implement a simple process to filter out all unnecessary meetings, leaving only those that provide value for employees, teams, and the business at large.

When Do You Feel Most Creative? Why Ideas Bloom at Bedtime

More than 40 percent of people said being in bed spurs creativity, admitting they have their best ideas before sleep, in the middle of the night, and just after waking up.