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Nathalie Nahai

About

Nathalie Nahai is a Web Psychologist and best-selling author of Webs of Influence: The Psychology of Online Persuasion.

With a background in psychology and web design, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion. Nathalie helps businesses to psychologically optimise for better engagement online, and lectures internationally on the subject of Web Psychology and Online Influence (audiences include eBay, Google, Lund University and Harvard Business Review).

She is also a member of #OgilvyChange, you’ll find her tweets @TheWebPsych and her blog at TheWebPsychologist.com.

Books by Nathalie Nahai
Recent Posts
How to Sell Online to Short- vs Long-Term Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Short-Term vs Long-Term Orientation, the fifth of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Short-Term vs Long-Term Orientation, the fifth of Geert Hofstede's cultural dimensions.

How to Sell Online to Uncertainty Avoidant Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Uncertainty Avoidance, the fourth of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Uncertainty Avoidance, the fourth of Geert Hofstede's cultural dimensions.

How to Sell Online to Individualist vs Collectivist Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Individualism vs. Collectivism, the second of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Individualism vs. Collectivism, the second of Geert Hofstede's cultural dimensions.

How To Sell Online To Masculine vs Feminine Cultures

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Masculine vs. Feminine, the third of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Masculine vs. Feminine, the third of Geert Hofstede's cultural dimensions.

How to Sell Online to Different Cultures: Power Distance

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Power Distance, the first of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Power Distance, the first of Geert Hofstede's cultural dimensions.

Culturability: The Next Big Thing in Web Design

Whatever you do online - whether you run a business, keep a blog or curate a community - if you want to do it well, you have to understand culturability.

Whatever you do online - whether you run a business, keep a blog or curate a community - if you want to do it well, you have to understand culturability.

5 Things You Need To Know About Marketing To Gen Y

Traditional marketing strategies that worked for Baby Boomers are failing when it comes to Gen Y. Here are 5 things you need to know to market successfully to this influential, affluent and tech-savvy generation.

Traditional marketing strategies that worked for Baby Boomers are failing when it comes to Gen Y. Here are 5 things you need to know to market successfully to this influential, affluent and tech-savvy generation.

5 Tips to Sell More Online

The biggest barrier to selling online is lack of trust and face-to-face interactions. Here are 5 proven ways you can boost trust and increase your sales online.

The biggest barrier to selling online is lack of trust and face-to-face interactions. Here are 5 proven ways you can boost trust and increase your sales online.

A Website’s Design Can Influence What You Buy

From user ratings and endorsements to scarcity sales, the evidence suggests that when it comes to shopping, we’re far from immune to hidden persuaders.

From user ratings and endorsements to scarcity sales, the evidence suggests that when it comes to shopping, we’re far from immune to hidden persuaders.

Want Your Content to Go Viral? Enter The E-Maven.

If you want your content to go viral, it's not enough to understand what people share.

Rather, it’s your ability to identify why they share, and what makes these e-mavens tick, that can make or break your marketing campaign.

When it comes to marketing and e-WOM, how do you pick an e-maven out of the crowd?

If you want your content to go viral, it's not enough to understand what people share.

Rather, it’s your ability to identify why they share, and what makes these e-mavens tick, that can make or break your marketing campaign.

When it comes to marketing and e-WOM, how do you pick an e-maven out of the crowd?