Unconscious Branding

Bias

Is The Internet Making Us Racist?

Douglas Van Praet on December 15, 2015

We are more connected than ever. But in some ways we are becoming more divided.

We are more connected than ever. But in some ways we are becoming more divided.

Sport and Competition

Why Image Is Everything

Douglas Van Praet on August 17, 2015

Research reveals the irrational reasons we buy brands.

Research reveals the irrational reasons we buy brands.

Deception

How Marketers Manipulate You Into Becoming Their Friend

Douglas Van Praet on May 25, 2015

New research reveals how shockingly easy it is to manipulate consumers to like and forgive marketers that deceive them.

New research reveals how shockingly easy it is to manipulate consumers to like and forgive marketers that deceive them.

Law and Crime

Why Feelings Will Always Beat Facts

Douglas Van Praet on March 30, 2015

We often think we are logical people making fact-based decisions. But we are often being swayed simply by the use of a metaphor.

We often think we are logical people making fact-based decisions. But we are often being swayed simply by the use of a metaphor.

Empathy

Empathy is Not a Choice

Douglas Van Praet on February 4, 2015

Before we blame 80 million Americans for their lack of empathy, we should consider that there is something more fundamental in play here—and a surprisingly quick fix for greater compassion.

Before we blame 80 million Americans for their lack of empathy, we should consider that there is something more fundamental in play here—and a surprisingly quick fix for greater compassion.

Attention

How Your Brain Forces You to Watch Ads

Douglas Van Praet on October 30, 2014

Your brain is hardwired to pay attention to the best ads. Learn how to reprogram your mind to ignore them.

Your brain is hardwired to pay attention to the best ads. Learn how to reprogram your mind to ignore them.

Cognition

Why Email Is Only 7 Percent as Effective as Talking

Douglas Van Praet on July 9, 2014

There are things that you are doing on email and text that are undermining your efforts. Here are a few common mistakes that we make when sending messages online and a few tips to improve your communication.

There are things that you are doing on email and text that are undermining your efforts. Here are a few common mistakes that we make when sending messages online and a few tips to improve your communication.

Consumer Behavior

An Open Letter to Advertisers — We Are Not Your “Consumers”

Douglas Van Praet on March 10, 2014

Is all this talk of consumer empowerment just a ploy to sell more stuff? Find out why the consumer is not in control and what you can do to level the playing field.

Is all this talk of consumer empowerment just a ploy to sell more stuff? Find out why the consumer is not in control and what you can do to level the playing field.

Unconscious

7 Unconscious Errors We Make When Buying Brands

Douglas Van Praet on January 13, 2014

You will be stunned and amazed by the mistakes that you make when buying brands. Because they are unconscious you don't even realize that you are making them each time you reach for a brand new product.

You will be stunned and amazed by the mistakes that you make when buying brands. Because they are unconscious you don't even realize that you are making them each time you reach for a brand new product.

Consumer Behavior

How Advertising Infects Your Children’s Minds (And Yours)

Douglas Van Praet on October 30, 2013

The most effective ads that transform cultures and sell brands work best by tapping into our deepest instinctual strivings without our own awareness. I call them the six S's. Find out how to recognize and resist them.

The most effective ads that transform cultures and sell brands work best by tapping into our deepest instinctual strivings without our own awareness. I call them the six S's. Find out how to recognize and resist them.

Consumer Behavior

More Effective Than Advertising

Douglas Van Praet on August 26, 2013

Why this non-traditional sales tactic is influencing you more than ads.

Why this non-traditional sales tactic is influencing you more than ads.

Unconscious

How Marketers Manipulate You Without Your Knowing

Douglas Van Praet on June 3, 2013

Whether you know it or not you are being programmed unconsciously

Whether you know it or not you are being programmed unconsciously

Unconscious

How We Convince Ourselves To Buy Products We Don't Need

Douglas Van Praet on March 29, 2013

We are not rational. We are rationalizers. Find out how your mind convinces you to open your wallet or tighten your purse strings.

We are not rational. We are rationalizers. Find out how your mind convinces you to open your wallet or tighten your purse strings.

Unconscious

What Costco And The Church Have In Common

Douglas Van Praet on February 12, 2013

The Church and Costco have developed strong followings partly by using this key ingredient to a hypnotic modality.

The Church and Costco have developed strong followings partly by using this key ingredient to a hypnotic modality.

Persuasion

The Most Powerful Weapon Of Influence In Human History

Douglas Van Praet on December 30, 2012

Your decisions are not your own making. Once you become aware of the most powerful persuasion weapon ever, it can become your empowering tool to create your ideal life.

Your decisions are not your own making. Once you become aware of the most powerful persuasion weapon ever, it can become your empowering tool to create your ideal life.

Media

How the Media Manipulates You Without Your Knowing

Douglas Van Praet on December 7, 2012

Marketing experts have devised proven tactics guaranteed to influence the masses below the level of conscious awareness. Here are their most powerful ways to win people over—and how you can use them too.

Marketing experts have devised proven tactics guaranteed to influence the masses below the level of conscious awareness. Here are their most powerful ways to win people over—and how you can use them too.

Unconscious

Unconscious Branding

Douglas Van Praet on November 12, 2012

Are we really in control of the brands and products that we choose to buy? Cognitive neuroscience tells us that consumers, i.e. humans, make most of their decisions unconsciously. Elucidating the process will open our minds and inspire us to change for the better, both in how we sell and how we buy.

Are we really in control of the brands and products that we choose to buy? Cognitive neuroscience tells us that consumers, i.e. humans, make most of their decisions unconsciously. Elucidating the process will open our minds and inspire us to change for the better, both in how we sell and how we buy.