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Behavioral Economics
Winning the Trust Game (Book Excerpt in Financial Planning Magazine)
Free excerpt from the October issue of Financial Planning magazine
Posted October 1, 2010
The October issue of Financial Planning magazine includes an excerpt adapted from our book's chapter on trust. The excerpt describes the Trust Game, explains how trust creates wealth and why people trust despite the possibility of exploitation, discusses the relationship between trust and trustworthiness, and shows why honesty doesn't always lead to trustworthy behavior.
You can read the excerpt in the magazine's digital edition starting here or in its HTML version.
Copyright Kay-Yut Chen and Marina Krakovsky, http://www.secretsofthemoneylab.com
Chen and Krakovsky are co-authors of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (Portfolio/Penguin, 2010).
