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Peter McGraw Ph.D.

About

Peter McGraw, Ph.D., is a behavioral economist, a professor of marketing and psychology at the University of Colorado’s Leeds School of Business, and a bachelor who is turning his attention to the opportunities and challenges of single living. His projects include hosting Solo—The Single Person’s Guide to a Remarkable Life, The Solo Salon, and A Single Insight: The Science of Solos. As the Director of The Humor Research Lab (HuRL), McGraw has authored Shtick to Business and co-authored The Humor Code.

Books by Peter McGraw Ph.D.
Recent Posts
Most Things (Even the Things That Are Meant to Be) Aren't Funny

Unfortunately, people also don't spend very much time finding things funny. In a 1999 study, Rod Martin and Nicholas Kupier asked adults to keep a laughter diary. The researchers found that the average person reported only 18 episodes of laughter per day.

Unfortunately, people also don't spend very much time finding things funny. In a 1999 study, Rod Martin and Nicholas Kupier asked adults to keep a laughter diary. The researchers found that the average person reported only 18 episodes of laughter per day.

Meet the People Who Use Humor to Heal

“Comedy saved my life,” said Saranne Rothberg, who started therapeutic-humor nonprofit ComedyCures after using humor to help her cope with and recover from stage-four breast cancer.

“Comedy saved my life,” said Saranne Rothberg, who started therapeutic-humor nonprofit ComedyCures after using humor to help her cope with and recover from stage-four breast cancer.

Can Humor Help Stop An Unwanted Pregnancy?

The National Campaign to Prevent Teen and Unplanned Pregnancy has a problem: Seven out of 10 pregnancies among unmarried 18-to-29-year-olds in this country are unplanned. The organization also has an unusual potential solution: comedy.

The National Campaign to Prevent Teen and Unplanned Pregnancy has a problem: Seven out of 10 pregnancies among unmarried 18-to-29-year-olds in this country are unplanned. The organization also has an unusual potential solution: comedy.

The Secrets of Thanksgiving Gluttony & Black Friday Insanity

Millions of Americans will eat too much on Thanksgiving and fight through the crowds on Black Friday. Is all that tryptophan turning us into gluttonous maniacs?

Millions of Americans will eat too much on Thanksgiving and fight through the crowds on Black Friday. Is all that tryptophan turning us into gluttonous maniacs?

Swearing Off (Humorous) Thought Experiments

Why have humor theories long fallen short? Maybe it's because thinkers have spent too long thinking about them, and not enough time subjecting them to empirical tests.

Why have humor theories long fallen short? Maybe it's because thinkers have spent too long thinking about them, and not enough time subjecting them to empirical tests.