Nir Eyal
Nir Eyal lectured at Stanford's Graduate School of Business and the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. His second book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at: NirAndFar.com