Our New Prez

LEADERSHIP

Spurred by a call to action in the 1960s, psychologists have been
trying to "give psychology away"--or teach the public about what they
do--for decades. That's why PSYCHOLOGY TODAY was founded in 1967. Now we
might all be getting a new dose of enthusiasm about the field. Philip
Zimbardo, Ph.D., a Stanford University researcher and one of psychology's
most flamboyant and popular teachers, has just been elected president of
the American Psychological Association (APA), the world's largest
psychology organization.

In over 40 years, Zimbardo has written more than 250 articles,
chapters and books and has received numerous awards, including the Phi
Beta Kappa Distinguished Teaching Award for Northern California in 1998.
One of his textbooks, Psychology and Life (Longman, 1998), is frequently
used in college psychology courses, and he also wrote and hosted the
educational TV series, "Discovering Psychology."

"Through his writings and highly acclaimed TV series, Phil Zimbardo
has made enormous contributions toward keeping the public informed about
advances in psychology," says Raymond D. Fowler, Ph.D., executive
director of the APA. "I know he'll continue this lifelong quest as our
new president."

A PSYCHOLOGY TODAY advisory board member, Zimbardo was featured in
a recent issue. "I'm excited about the new challenges that face me as the
new president of the APA," he says. "One of the most important ones is
discovering how we can give more psychology away and enhance its positive
image."