Erin L. Krupka Ph.D.

Erin Krupka, Ph.D., is an Associate Professor at the School of Information at the University of Michigan. She is an experimental behavioral economist who explores how social norms and collective values emerge, the forces determining their content, and how they are transmitted and maintained. In her work, she addresses a wide range of questions, such as how to design social media applications that encourage desirable norms; how to harness norms in organizational settings to enhance management and employee relations and productivity; how to transition from undesirable to desirable norms of conduct and how to sustain desirable norms once they are in place. Her work bridges disciplines (notably, economics and psychology), and she, along with co-author R. Weber, have generated a novel method for identifying and studying social norms.