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Recently, I landed myself in the hospital.
I had some abdominal pain so they wanted to do a CAT scan. Pretty routine stuff.
It’s when they started the IV that things got a little quirky.
I have no fear of needles. In fact, right before starting the IV, they drew blood.
No problemo.
But after the IV went in, I started feeling…fuzzy. A little bit faint. A little brain fog. There was a loud ringing in my ears.
Almost instantly, I was soaked in sweat. It felt like it was a million degrees. Then it happened.
Yup. I passed out.
My brain briefly flicked the "off" switch.
Afterward, as I lay on the stretcher, totally fine except for the embarrassment, the nurse told me I had something called a vasovagal response. (Also called neurocardiogenic syncope, I found out later.)
Here’s why this matters to you...
Brains are in charge—completely and totally in charge.
If your brain wants to turn off for a moment, it will. As it turns out, there are a whole host of triggered responses like this that are completely outside our conscious control. (Obviously, it has nothing to do with how manly you are…)
Your thoughts and emotions can be triggered just as easily.
Here’s another interesting 'brain button" I read about recently that was very surprising:
An Israeli study found that radiologists are 46% more accurate with their diagnoses when one little thing is added in with the actual CT scan.
A photograph of the patient.
Read that again and let it sink in.
When the radiologists looked at a human face, a "button" in the brain was pushed. This made it 46% better at a task that could have meant life or death for the person who owned the face.
In fact, 80% of the key findings came from the group of radiologists that had seen patient photos and only 20% came from those who had not seen photos.
What if there are similar buttons that could make us more motivated, more focused, or more wise with our choices?
What if we could use these buttons to motivate others, make them more productive, or to make them like and respect us more?
These buttons ABSOLUTELY exist and are at the center of my work. If you work with people, then you'll want to know about as many of these buttons as possible.
