Julie Sedivy Ph.D. on February 13, 2011
It's hard to imagine nowadays, but it used to be that when it came time to name a company or a product, someone would just trot out a perfectly sensible, serviceable name like General Motors or International Business Machines. Practical yes, but a bit drab—not to mention possibly missing out on opportunities for linguistic product placement.
It's hard to imagine nowadays, but it used to be that when it came time to name a company or a product, someone would just trot out a perfectly sensible, serviceable name like General Motors or International Business Machines. Practical yes, but a bit drab—not to mention possibly missing out on opportunities for linguistic product placement.