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Predictably Irrational

Investigating the Hidden Forces that Shape Our Decisions

Behavioral Economics
The "Not In My House" Sentiment

Dan Ariely on September 4, 2008

A recent study conducted by Zillow finds what they call a “Not My House! Sentiment,” where despite the evidence that 77% of U.S. homes actually declined in value in the past year, 62% of homeowners believe their own home’s value has increased or stayed the same. How can this be?

A recent study conducted by Zillow finds what they call a “Not My House! Sentiment,” where despite the evidence that 77% of U.S. homes actually declined in value in the past year, 62% of homeowners believe their own home’s value has increased or stayed the same. How can this be?

Sport and Competition
Silver, Bronze, and Regret

Dan Ariely on August 26, 2008

Who is likely to experience more regret? Someone who won silver or someone who won bronze at the Olympics?

Who is likely to experience more regret? Someone who won silver or someone who won bronze at the Olympics?