Mathew S. Isaac, Ph.D.

About

Mathew S. Isaac, Ph.D., is the Thomas F. Gleed Chair of Business Administration, Chairperson of the Marketing Department, and Professor of Marketing at the Albers School of Business and Economics at Seattle University. His research focuses primarily on consumer judgment and decision-making. He is particularly interested in the processing of numerical information, lists, and categories, and in consumers’ response to persuasion attempts.

Isaac's research has been published in scientific journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Social Psychological and Personality Science, and Personality and Social Psychology Bulletin. He currently serves as an Associate Editor for the Journal of Consumer Research and the Journal of Marketing Research and is on the Editorial Review Boards for the Journal of Consumer Psychology, Journal of Retailing, Journal of Experimental Psychology: Applied, and Journal of Advertising.

Isaac received a bachelor's degree in Biology from the University of Chicago, an M.B.A. from the Booth School of Business at the University of Chicago, and a Ph.D. in Marketing from the Kellogg School of Management at Northwestern University. Prior to entering academia, he advised media, healthcare, and private equity clients as a Consultant and Manager for Bain & Company and ZS Associates.

Recent Posts

A Psychological Bias Helps Golfers Make Putts

Research shows that loss aversion can alter expectations, perceptions, and effort of athletes, spectators, and all decision-makers.

How Jersey Numbers Affect Visual Judgments

Recent research shows that learned associations between numbers and size can lead to biased visual perceptions.

Why Overpriced Medical Cures Make You Especially Mad

New research finds that when a treatment is framed as a "cure," we expect it to be affordable and accessible.

What Creators and Consumers of Lists Need to Know

Research cautions us about several cognitive biases related to lists that can affect the evaluations and decisions we make.

Is Insurance Financial Protection or a Guardian Angel?

Insurance reduces the perceived likelihood that an insured mishap will occur. New research on anxiety and human cognition explains why.

The Surprising Power of Perfection

Is perfect so much better than very, very good? New research in social psychology provides an answer.

Always Looking for a Bargain? This Trait May Be Inherited

New research suggests that genetic factors may contribute to consumers' interest in retail sales promotions.

Numbers 101

How consumers process numerical information.