The Happy Consumer

Consumer Behavior

Try Not to Spend Your Annoying Pennies, It Adds Up

Nicole Mead Ph.D. on November 29, 2023

The type of cash you carry affects how much you save and spend.

Coronavirus Disease 2019

How the Search for Meaning Impacts Consumption

Nicole Mead Ph.D. on July 4, 2022

Can the marketplace help your quest for meaning? The answer, based on recent research, suggests people may be missing the chance to live their best lives.

Stress

How Financially Responsible Are You?

Nicole Mead Ph.D. on January 13, 2022

Do your financial self-views stack up to your financial reality? This hidden bias can help explain why it's so hard to save.

Motivation

How Your Possessions Can Help You Reach Your Goals

Nicole Mead Ph.D. on August 12, 2020

Your household objects can help you combat Zoom fatigue.

Self-Esteem

How Does Self-Esteem Influence Consumer Behavior?

Nicole Mead Ph.D. on March 10, 2020

Do you ever wonder why people eat stale popcorn or shop at Walmart? Research sheds light on the answer.

Happiness

5 Ways Money Can Buy You Happiness

Nicole Mead Ph.D. on September 27, 2018

Who says money can't buy you happiness? Here are 5 research-proven ways that money—even a small amount—can boost your well-being.

Happiness

Women: Does Money Make an Odd Bedfellow?

Nicole Mead Ph.D. on September 17, 2018

How can money empower your life even further?

Motivation

There's Nothing Simple About Simple Pleasures

Nicole Mead Ph.D. on December 13, 2016

Simple pleasures can shield you from the bad, make you feel good, and help you meet your daily goals.

Motivation

How to Free Yourself From Unwanted Temptations

Nicole Mead Ph.D. on April 8, 2016

Are you tired of trying to restrict your food intake? Try telling yourself "some other time" instead of "no, not ever."