General Intelligence

Inside the Science and Psychology of Human and Market Behavior

Self-Esteem

How to Know If Your Child Has an Entitlement Problem

Mark Travers Ph.D. on December 9, 2022

Why entitlement can sometimes be a good trait.

Why entitlement can sometimes be a good trait.

Consumer Behavior

These Colors Make Products Look Bigger

Mark Travers Ph.D. on August 29, 2017

New research explores the connection between product color and perceived size.

New research explores the connection between product color and perceived size.

Hedonic Treadmill

The Most Popular Color in the World Just Got A Bit Trendier

Mark Travers Ph.D. on February 24, 2017

Consumer psychologists explore the power of the color blue

Consumer psychologists explore the power of the color blue

Gender

Why It’s Still “Unmanly” to Be Eco-Friendly

Mark Travers Ph.D. on January 9, 2017

Consumer psychologists explore why men aren’t buying into the eco-friendly craze.

Consumer psychologists explore why men aren’t buying into the eco-friendly craze.

Consumer Behavior

What Drives Consumer Decisions at the Shelf?

Mark Travers Ph.D. on December 28, 2016

New research suggests less is more when it comes to shelf and display sales.

New research suggests less is more when it comes to shelf and display sales.