Is it a good idea to use humor in marketing? It depends. But a little wit can help people remember a commercial better—and make them pay attention in the first place.
Is it a good idea to use humor in marketing? It depends. But a little wit can help people remember a commercial better—and make them pay attention in the first place.
We celebrate young founders who launch businesses before going to college or starting a job. But maybe we have it backwards. Is it easier to start a company earlier in life?
We celebrate young founders who launch businesses before going to college or starting a job. But maybe we have it backwards. Is it easier to start a company earlier in life?
Traveling as a digital nomad offers ways to acquire useful skills for life. Resourcefulness, or quickly adjusting to a new environment, is great for building a strong business, too.
Traveling as a digital nomad offers ways to acquire useful skills for life. Resourcefulness, or quickly adjusting to a new environment, is great for building a strong business, too.
In the material world, "exclusivity" can be accomplished by producing a limited amount of something. But how exclusive is a digital item, when it could be copied at no cost?
In the material world, "exclusivity" can be accomplished by producing a limited amount of something. But how exclusive is a digital item, when it could be copied at no cost?
This Street, That Street, and The Other Street are three real street names in a small town in Canada. How do people find anything there? Contextual clues help.
This Street, That Street, and The Other Street are three real street names in a small town in Canada. How do people find anything there? Contextual clues help.
Two secret agents need to meet without communicating in any way. The deadline is one year from today. If you were one of the agents, when and where would you wait?
Two secret agents need to meet without communicating in any way. The deadline is one year from today. If you were one of the agents, when and where would you wait?
The popular life hack, “Dress for the job you want, not for the job you have,” seems to work every so often. But why? And what does it say about our culture?
The popular life hack, “Dress for the job you want, not for the job you have,” seems to work every so often. But why? And what does it say about our culture?
Applying our existing knowledge and skills in new situations is not a spontaneous process. There’s work involved in making in-app knowledge become real-world knowledge.
Applying our existing knowledge and skills in new situations is not a spontaneous process. There’s work involved in making in-app knowledge become real-world knowledge.
The success of intellectual property law banks on its ability to influence human behavior. Yet some industries survive and even thrive in the absence of strong IP protections.
The success of intellectual property law banks on its ability to influence human behavior. Yet some industries survive and even thrive in the absence of strong IP protections.