Patrick Fagan

About

Patrick Fagan is a behavioural scientist specialising in applying academic science to practical business challenges. He is a Lecturer in Consumer Psychology and an Associate Lecturer in Consumer Behaviour at UAL and Goldsmiths, respectively; and he has published papers on topics from price psychology to Facebook psychology. His book, #Hooked: Revealing the hidden tricks of memorable marketing, is published by Pearson in 2016. Patrick has worked independently as brainchimp.co.uk, consulting with and conducting experiments for blue-chip brands like eBay, Radisson Blu and Vodafone. Patrick also works as Head of Behavioural Science at emotion-capture company CrowdEmotion.

Books by Patrick Fagan

Recent Posts

John Lewis Lost the Christmas Ad Crown, but Why?

Every year prior, John Lewis has used psychology to win the Christmas advertising battle in the UK. But this year, it has been beaten both rationally and emotionally.

Nudging Niceness

Behavioral science principles can be used by governments, brands, and charities to help to nudge consumers into being more charitable.

Conceding Cronyism in the Workplace

Cronyism appears to be widespread in the workplace, and, far from helping, the government may be the worst affected by it! In order to succeed, job hunters will need to simply accept this fact, and communicate the right signs and signals to "fit in" with their prospective employer.

Are You Too Lazy to Complain?

A recent survey suggests that many of us will not bother to return a product bought online if it is below a certain value (£18.01, to be exact). Of course, this is not rational. In fact, we are emotional animals living in a technological age. Despite amazing advances like e-commerce, cognitive biases may be causing us some harm.