Mark Batey Ph.D. on October 25, 2009
"Creativity" is employed to refer from literally any artistic product of a child through to the intricacies of the theory of evolution, the poetry of Shakespeare, the music of Bach or the ingenuity of the Apple company. How then, are we to refer to creativity at work to drive organizational performance?
"Creativity" is employed to refer from literally any artistic product of a child through to the intricacies of the theory of evolution, the poetry of Shakespeare, the music of Bach or the ingenuity of the Apple company. How then, are we to refer to creativity at work to drive organizational performance?