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Webs of Influence

The psychology of online persuasion

Consumer Behavior
3 Neuroscience Secrets For Persuasive Marketing.

Nathalie Nahai on April 6, 2014

If you're in marketing, it's your job to help your business succeed by promoting its products or services. In this post I'll outline three key neuroscience facts you need to know and leverage to create really persuasive, effective marketing campaigns.

If you're in marketing, it's your job to help your business succeed by promoting its products or services. In this post I'll outline three key neuroscience facts you need to know and leverage to create really persuasive, effective marketing campaigns.

Career
The Two Top Reasons That Website Testing Is Failing…

Nathalie Nahai on February 17, 2014

In today's post I interview Justin Rondeau, Chief Evangelist & Editor of WhichTestWon - as he explains the top two reasons why website testing is failing - and what you can do about it.

In today's post I interview Justin Rondeau, Chief Evangelist & Editor of WhichTestWon - as he explains the top two reasons why website testing is failing - and what you can do about it.

Career
Why Your New Year's Resolutions Won't Work

Nathalie Nahai on January 2, 2014

I've never been a fan of resolutions, and as it turns out the best way to break bad habits (and make good, new ones) is actually not to make any resolutions at all... Here are two psychological tricks you can use to acheive the results you want.

I've never been a fan of resolutions, and as it turns out the best way to break bad habits (and make good, new ones) is actually not to make any resolutions at all... Here are two psychological tricks you can use to acheive the results you want.

Relationships
Sex, Love, and Gaming—What Games Reveal About Relationships

Nathalie Nahai on November 19, 2013

This week I interviewed Dr. Esther MacCallum Stewart, an author and senior lecturer at Surrey University, on sexuality, gender, love and relationships in online gaming.

This week I interviewed Dr. Esther MacCallum Stewart, an author and senior lecturer at Surrey University, on sexuality, gender, love and relationships in online gaming.

Persuasion
Psychological Tricks That Persuade Your Brain to Buy

Nathalie Nahai on October 21, 2013

Although we like to think that we’re rational, when it comes to purchase decisions, we’re not very good as human calculators. Roger Dooley explains why.

Although we like to think that we’re rational, when it comes to purchase decisions, we’re not very good as human calculators. Roger Dooley explains why.

Persuasion
The Secret Behind Viral Videos

Nathalie Nahai on October 4, 2013

Phil Nottingham, expert in creating persuasive video content, highlights three key reasons why video as a form can be used to dramatic effect online.

Phil Nottingham, expert in creating persuasive video content, highlights three key reasons why video as a form can be used to dramatic effect online.

Persuasion
Trust, Persuasion and Manipulation

Nathalie Nahai on September 21, 2013

What's the difference between persuasion and manipulation? Discover how to use psychological rapport-building techniques in this revealing interview with Robin Dreeke, head of the behavioural analysis unit at the FBI.

What's the difference between persuasion and manipulation? Discover how to use psychological rapport-building techniques in this revealing interview with Robin Dreeke, head of the behavioural analysis unit at the FBI.

Persuasion
3 Key Steps to Increase Your Conversion Rates

Nathalie Nahai on September 8, 2013

I recently had the pleasure of interviewing Dr. Karl Blanks, Co-Founder of Conversion Rate experts, for my podcast on the secret psychology of persuasion. We had a fantastic discussion in which he revealed some of the top strategies, tips and conversion techniques he uses to help his clients convert more customers online. Here are his top 3.

I recently had the pleasure of interviewing Dr. Karl Blanks, Co-Founder of Conversion Rate experts, for my podcast on the secret psychology of persuasion. We had a fantastic discussion in which he revealed some of the top strategies, tips and conversion techniques he uses to help his clients convert more customers online. Here are his top 3.

iPint
Gender
How to Sell Online to Indulgent vs Restrained Cultures

Nathalie Nahai on August 23, 2013

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Indulgence vs Restraint, the sixth and last of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Indulgence vs Restraint, the sixth and last of Geert Hofstede's cultural dimensions.

Creativity
How to Sell Online to Short- vs Long-Term Cultures

Nathalie Nahai on August 2, 2013

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Short-Term vs Long-Term Orientation, the fifth of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Short-Term vs Long-Term Orientation, the fifth of Geert Hofstede's cultural dimensions.

Fear
How to Sell Online to Uncertainty Avoidant Cultures

Nathalie Nahai on July 23, 2013

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Uncertainty Avoidance, the fourth of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Uncertainty Avoidance, the fourth of Geert Hofstede's cultural dimensions.

Identity
How to Sell Online to Individualist vs Collectivist Cultures

Nathalie Nahai on July 15, 2013

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Individualism vs. Collectivism, the second of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Individualism vs. Collectivism, the second of Geert Hofstede's cultural dimensions.

Assertiveness
How To Sell Online To Masculine vs Feminine Cultures

Nathalie Nahai on June 30, 2013

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Masculine vs. Feminine, the third of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Masculine vs. Feminine, the third of Geert Hofstede's cultural dimensions.

Media
How to Sell Online to Different Cultures: Power Distance

Nathalie Nahai on June 17, 2013

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Power Distance, the first of Geert Hofstede's cultural dimensions.

If you want to succeed in a global marketplace, you have to understand how your customers' culture affects their online buying behaviours. This week we're looking at Power Distance, the first of Geert Hofstede's cultural dimensions.

Consumer Behavior
5 Things You Need To Know About Marketing To Gen Y

Nathalie Nahai on May 13, 2013

Traditional marketing strategies that worked for Baby Boomers are failing when it comes to Gen Y. Here are 5 things you need to know to market successfully to this influential, affluent and tech-savvy generation.

Traditional marketing strategies that worked for Baby Boomers are failing when it comes to Gen Y. Here are 5 things you need to know to market successfully to this influential, affluent and tech-savvy generation.

Trust
5 Tips to Sell More Online

Nathalie Nahai on April 26, 2013

The biggest barrier to selling online is lack of trust and face-to-face interactions. Here are 5 proven ways you can boost trust and increase your sales online.

The biggest barrier to selling online is lack of trust and face-to-face interactions. Here are 5 proven ways you can boost trust and increase your sales online.

Persuasion
A Website’s Design Can Influence What You Buy

Nathalie Nahai on April 15, 2013

From user ratings and endorsements to scarcity sales, the evidence suggests that when it comes to shopping, we’re far from immune to hidden persuaders.

From user ratings and endorsements to scarcity sales, the evidence suggests that when it comes to shopping, we’re far from immune to hidden persuaders.

Consumer Behavior
Want Your Content to Go Viral? Enter The E-Maven.

Nathalie Nahai on April 2, 2013

If you want your content to go viral, it's not enough to understand what people share.

Rather, it’s your ability to identify why they share, and what makes these e-mavens tick, that can make or break your marketing campaign.

When it comes to marketing and e-WOM, how do you pick an e-maven out of the crowd?

If you want your content to go viral, it's not enough to understand what people share.

Rather, it’s your ability to identify why they share, and what makes these e-mavens tick, that can make or break your marketing campaign.

When it comes to marketing and e-WOM, how do you pick an e-maven out of the crowd?