The Power of the Status Quo

And How to Break It

Artificial Intelligence

Marketers Can't Predict Our Choices—Even When They Use AI

David Gal Ph.D. on February 4, 2021

Should we be worried that AI is enabling marketers to know exactly what we want and which buttons to push to manipulate us?

Should we be worried that AI is enabling marketers to know exactly what we want and which buttons to push to manipulate us?

Behavioral Economics

Is Sending Text Reminders Behavioral Economics?

David Gal Ph.D. on November 5, 2019

Has behavioral economics lost its meaning? The role marketing has played in the expansion of behavioral economics.

Has behavioral economics lost its meaning? The role marketing has played in the expansion of behavioral economics.

Behavioral Finance

What Does Loss Aversion Mean for Investors?

David Gal Ph.D. on May 16, 2019

Should investors worry about loss aversion? New research suggests not.

Should investors worry about loss aversion? New research suggests not.