How Behavior Spreads

Media

The Contagion of Doubt: Vaccines and Social Media

Damon Centola, Ph.D. on May 19, 2021

Not all internet debates are real: Bot messages compose 20 percent of social media activity in the U.S. Here's why that matters.

Coronavirus Disease 2019

How to Handle the Face Mask/Vaccine Challenge

Damon Centola, Ph.D. on January 15, 2021

Frustrated by the divisive politics of COVID-19 prevention? Social media can help.

Media

The 25 Percent Tipping Point for Social Change

Damon Centola, Ph.D. on May 28, 2019

When organizations turn a blind eye to sexual harassment in the workplace, how many people need to take a stand before the behavior is no longer seen as normal?

Sport and Competition

Which Is Better, Support or Competition?

Damon Centola, Ph.D. on November 28, 2018

Can social media networks help you achieve your health goals? Some networks have proven to be very effective, while others have been shown to backfire.

Memes

What Can "Alice in Wonderland" Tell Us About Life Online?

Damon Centola, Ph.D. on November 6, 2018

In a connected world, there is increasing pressure to spread ideas faster. How does this impact the kinds of ideas that are spreading?

Social Learning Theory

Social Learning and Political Polarization

Damon Centola, Ph.D. on November 2, 2018

Can social media improve our political process? The science of social networks gives new insight into how it goes wrong—and how to fix it.