Hye-Young Kim Ph.D.

Dr. Hye-Young Kim is an Assistant Professor of Marketing in the Department of Management at the London School of Economics and Political Science. Dr. Kim’s research focuses on consumers’ social judgments and decision-making. In particular, she examines how technological advancements, such as autonomous agents and smart devices, influence consumers’ social perceptions of, and behaviours with real people, and how consumers’ prior social experiences affect their evaluations of technologies with humanlike features. Furthermore, she studies goal pursuit and identifies personal as well as marketing strategies to help consumers stay motivated and persist in following their goals. Her work has been published in the Journal of Consumer Research, Journal of Cognitive Neuroscience, and Brain and Cognition.

Dr. Kim earned her Ph.D. in Behavioural Science at the University of Chicago, Booth School of Business, and earned both a BS in Business Administration and an MA in Psychology from Yonsei University, Korea.

For more information: Dr. Hye-Young Kim (lse.ac.uk)