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Peter Noel Murray Ph.D.

About

Peter Noel Murray, Ph.D., is principal of a consumer psychology practice in New York City; providing consulting and market research to corporations, non-profit organizations and government agencies.

The focus of Dr. Murray’s work is the psychological drivers of consumer behavior, with emphasis on emotion. This approach is applied to concept and advertising evaluation, branding, new products, and all other areas of market research.

Dr. Murray has based his work on the principle that if we understand how consumers think, we can predict their behavior. To achieve these insights, he has taken psychological research techniques from clinical practice and adapted them for market research.

Dr. Murray has consulted and conducted research studies for companies including Pfizer, SAP, Ricoh, BBDO Worldwide, Toshiba, and Reader’s Digest (selected examples).

Dr. Murray also brings a real-world marketing perspective to his work. Previous positions include SVP at the Interpublic agency Avrett, Free & Ginsberg as well as marketing positions at Kraft General Foods and the Mennen Company (Colgate).

His writing has been published in Advertising Age and the magazine of the American Marketing Association.

Dr. Murray is a member of the American Psychological Association and The Society for Consumer Psychology.

For more information, visit www.petermurray.com

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Recent Posts
Will Your Next Car Drive Itself?
For success new technologies must create experiences that engage and satisfy consumers. Experience, not technology, determines whether we will buy and use a new product.
The Emotions of Luxury

Emotions are the foundation of why consumers are attracted to luxury brands. And the luxury emotions of the very rich are different than those of the rest of us.

Emotions are the foundation of why consumers are attracted to luxury brands. And the luxury emotions of the very rich are different than those of the rest of us.

The Myth of the Rational Consumer

The consumer purchase process involves a rational evaluation of a product's features and attributes. But it is perceived emotional end-benefits that make us decide to buy.

The consumer purchase process involves a rational evaluation of a product's features and attributes. But it is perceived emotional end-benefits that make us decide to buy.

Will Social Media 'Hijack' Your Vote in 2016?

Facebook and other Internet companies have the power to influence your emotions. And that power could impact the results of the 2016 elections ... and you may never know it happened.

Facebook and other Internet companies have the power to influence your emotions. And that power could impact the results of the 2016 elections ... and you may never know it happened.

What Your Dog Wants

Living with a pet provides humans with many physical and psychological benefits. Research shows that the health and well-being of pet owners is greater than that of non-pet-owners. But what about our pets? Sure, we buy them treats and care for them. But do they get deeper, more important rewards from their human relationships? And how might this come about?

Living with a pet provides humans with many physical and psychological benefits. Research shows that the health and well-being of pet owners is greater than that of non-pet-owners. But what about our pets? Sure, we buy them treats and care for them. But do they get deeper, more important rewards from their human relationships? And how might this come about?

How to Make People (and Yourself) Happier

Research shows that giving the gift of a new and special activity or event (experiential gift such as a weekend spa or wine tasting class) increases the positive emotional connection between the giver and the recipient. Tying this to Daniel Kahneman’s concept of wellbeing, experiential gifts are an opportunity to bring happiness to the gift giver and recipient.

Research shows that giving the gift of a new and special activity or event (experiential gift such as a weekend spa or wine tasting class) increases the positive emotional connection between the giver and the recipient. Tying this to Daniel Kahneman’s concept of wellbeing, experiential gifts are an opportunity to bring happiness to the gift giver and recipient.

Are Selfies and Smartphones the New Comfort Food?

Millennials have an almost compulsive attachment to all things digital. Using Phillip Cushman's concept of the "empty self," we can try to understand this behavior by considering whether it is an unconscious way of compensating for what is not being provided in the culture and society in which they live.

Millennials have an almost compulsive attachment to all things digital. Using Phillip Cushman's concept of the "empty self," we can try to understand this behavior by considering whether it is an unconscious way of compensating for what is not being provided in the culture and society in which they live.