Subliminal

Unconscious

How We Are Judged by Our Appearance

Leonard Mlodinow on June 11, 2012

Recent research on voting suggests that a person’s facial appearance exerts a great and largely hidden influence over the way we judge that person's character.

Recent research on voting suggests that a person’s facial appearance exerts a great and largely hidden influence over the way we judge that person's character.

Nonverbal communication forms a social language that is richer and more fundamental than our words.

Mating

How We Are Judged by Our Voice in Dating and the Workplace

Leonard Mlodinow on May 23, 2012

People spend a lot of time talking and thinking about how they look, but very little time paying attention to how they sound. Whether in dating, or in the workplace, the quality of your voice can be a deciding factor in your degree of success, influencing the way people judge your state of mind, and your character.

People spend a lot of time talking and thinking about how they look, but very little time paying attention to how they sound. Whether in dating, or in the workplace, the quality of your voice can be a deciding factor in your degree of success, influencing the way people judge your state of mind, and your character.

Teamwork

Why a Touch Can Double Your Chances of Getting a Date

Leonard Mlodinow on May 17, 2012

During a conversation, a light touch can impart a subliminal sense of caring and connection, leading to more successful social interactions and even better teamwork, for touch is one of the most important forms of nonverbal communication in both humans and other primates.

During a conversation, a light touch can impart a subliminal sense of caring and connection, leading to more successful social interactions and even better teamwork, for touch is one of the most important forms of nonverbal communication in both humans and other primates.

Memory

The Illusions of Memory

Leonard Mlodinow on May 15, 2012

Our memories may seem clear and real, and yet be in error—something to keep in mind next time you remember something differently than a friend, spouse, or business associate.

Our memories may seem clear and real, and yet be in error—something to keep in mind next time you remember something differently than a friend, spouse, or business associate.

Unconscious

Why People Choose Coke Over Pepsi

Leonard Mlodinow on May 9, 2012

Our judgments of people, our experience of products, and even our assessment of financial and business data, are never purely objective reflections of our social reality, but rather constructions created in large part by our unconscious minds.

Our judgments of people, our experience of products, and even our assessment of financial and business data, are never purely objective reflections of our social reality, but rather constructions created in large part by our unconscious minds.

Unconscious

Our Unconscious and Social "Reality"

Leonard Mlodinow on May 1, 2012

When we look at a person, the physical data our eyes perceive is rather spotty, but our unconscious uses all sorts of tricks to turn it into the clean sharp image we perceive. An analogous process operates in our social perception: the way we perceive people's character is based on many surprising factors.

When we look at a person, the physical data our eyes perceive is rather spotty, but our unconscious uses all sorts of tricks to turn it into the clean sharp image we perceive. An analogous process operates in our social perception: the way we perceive people's character is based on many surprising factors.

Unconscious

Subliminal Effects

Leonard Mlodinow on April 24, 2012

Every aspect of our mental lives plays out in two versions: one conscious, which we are constantly aware of, the other unconscious, or subliminal, which remains hidden from us. Over the past two decades, scientists have become increasingly convinced that the way we experience the world is largely driven by the mind's subliminal processes, and not the conscious ones.

Every aspect of our mental lives plays out in two versions: one conscious, which we are constantly aware of, the other unconscious, or subliminal, which remains hidden from us. Over the past two decades, scientists have become increasingly convinced that the way we experience the world is largely driven by the mind's subliminal processes, and not the conscious ones.